by Yi Wang email@example.com, individual work, Feb. 2019 ~ Apr. 2019
my role: UX Researcher, UX Designer, UI Designer
key research methods used: Interview, User Testing and Analysis, Affinity Diagramming, Field Study (Direct Observation)
design software used: Sketch, Principle, Photoshop
You can either read the whole portfolio piece or watch this 5-minute presentation video, while the video will help you better understand this project, so maybe take some coffee while watching it for a short break 😀
People love zoos, zoos are great, but the visiting experience is not always good, “it’s getting worse and worse” in someone’s eyes.
After interviewing and observing how people plan to visit zoos, engage with animals inside the zoo, I think it might help a lot if we can have an app to help improve visitors’ zoo experience.
By providing all the import information visitors’ needed before they enter the zoo, give them a virtual personal guide and AR interaction on their mobile devices, and create video memory for them afterward, we can make zoo visiting simple and fun.
After the Research stage, 3 Questions came into my mind:
After some consideration, I decided to create an app to solve these questions/pain points, to improve the overall experience of visiting zoos.
After some user testing and rounds of iterations, finally my interviewees are all positive about the Zooing app, and the AR interaction feature really attracts them, which can truly help visitors a lot to know more about animals, know their environment and habits, even evoke their empathy on animal protection.
Special Thanks to
Eli Blevis, Manas Singh, Mengyi Liu, Hope Kerkhoff, Shijing Zhang and Clara Bradford for helping me in this project!